Updated

Atari 2600 vs Game Boy / Game Boy Color sales

Our estimate puts the Game Boy / Game Boy Color ahead by about 91 million units.

Atari 2600 with joystick

≈ 27,640,000

Latest available figureBaseline figure: January 1, 1992Guinness estimates 27.64 million; Atari describes lifetime sales as nearly 30 million.

Console details
Game Boy (DMG-01)

≈ 118,690,000

Latest available figureBaseline figure: March 31, 2003

Console details

The race from launch day

Cumulative units by months since each console's own launch. Figures between reports are modelled; where reports are years apart, the line is a rough approximation, not observed annual sales.

Side by side

Atari 2600Game Boy
Cumulative units (estimated)≈ 27,640,000≈ 118,690,000
After 13y 11m on sale–≈ 119M
ReleasedSeptember 11, 1977April 21, 1989
Time on the market14y 3m13y 11m
Average per day≈ 5K≈ 23K
StatusDiscontinuedDiscontinued

More comparisons

Frequently asked questions

Which sold more, the Atari 2600 or the Game Boy / Game Boy Color?

As of October 31, 2026, the Game Boy / Game Boy Color leads our tracked comparison: about 118.7 million units against 27.6 million for the Atari 2600, a gap of 91 million. Figures may mix reported shipments, customer sales and estimates.

How many Atari 2600 and Game Boy / Game Boy Color consoles have been sold?

Atari 2600: source estimate: 27.64 million units as of January 1, 1992 (Guinness World Records; measurement not specified). Game Boy / Game Boy Color: calculated from reported figures: 118.7 million units as of March 31, 2003 (Nintendo historical data, sales by fiscal year; measurement not specified).

Figures can measure shipments, customer sales or estimates; these are not directly interchangeable. Between reports our model projects an estimate, not observed transactions. The changing digits show the model's output, not its accuracy. Its inputs and assumptions are corrected when new figures are available. Sources and method