The race from launch day
Cumulative units by months since each console's own launch. Figures between reports are modelled; where reports are years apart, the line is a rough approximation, not observed annual sales.
Side by side
| Game Boy | Atari Jaguar | |
|---|---|---|
| Cumulative units (estimated) | ≈ 118,690,000 | ≈ 135,000 |
| After 2y 6m on sale | – | ≈ 134K |
| Released | April 21, 1989 | November 23, 1993 |
| Time on the market | 13y 11m | 2y 6m |
| Average per day | ≈ 23K | ≈ 147 |
| Status | Discontinued | Discontinued |
More comparisons
Frequently asked questions
Which sold more, the Game Boy / Game Boy Color or the Atari Jaguar?
As of October 31, 2026, the Game Boy / Game Boy Color leads our tracked comparison: about 118.7 million units against 135,000 for the Atari Jaguar, a gap of 118.6 million. Figures may mix reported shipments, customer sales and estimates.
How many Game Boy / Game Boy Color and Atari Jaguar consoles have been sold?
Game Boy / Game Boy Color: calculated from reported figures: 118.7 million units as of March 31, 2003 (Nintendo historical data, sales by fiscal year; measurement not specified). Atari Jaguar: source estimate: 135,000 units as of May 31, 1996 (Atari merger filing, via Atari Explorer; measurement not specified).
Figures can measure shipments, customer sales or estimates; these are not directly interchangeable. Between reports our model projects an estimate, not observed transactions. The changing digits show the model's output, not its accuracy. Its inputs and assumptions are corrected when new figures are available. Sources and method