Updated

Game Boy / Game Boy Color vs Xbox sales

Our estimate puts the Game Boy / Game Boy Color ahead by about 94.7 million units. After 4y 5m on sale each, the Game Boy led our model.

Nintendo

118,690,000

Latest available figureBaseline figure: March 31, 2003

Console details
Xbox

24,000,000

Latest available figureBaseline figure: May 10, 2006

Console details

The race from launch day

Cumulative units by months since each console's own launch. Sources can measure shipments, customer sales or estimates; figures between reports are modelled.

Side by side

Game BoyXbox
Cumulative units (estimated)118,690,00024,000,000
After 4y 5m on sale≈ 35.8M≈ 24M
ReleasedApril 21, 1989November 15, 2001
Time on the market13y 11m4y 5m
Average per day≈ 23K≈ 15K
StatusDiscontinuedDiscontinued

More comparisons

Frequently asked questions

Which sold more, the Game Boy / Game Boy Color or the Xbox?

As of October 30, 2026, the Game Boy / Game Boy Color leads our tracked comparison: about 118.7 million units against 24 million for the Xbox, a gap of 94.7 million. Figures may mix reported shipments, customer sales and estimates.

How many Game Boy / Game Boy Color and Xbox consoles have been sold?

Game Boy / Game Boy Color: 118.7 million units as of March 31, 2003 (Nintendo historical data, sales by fiscal year; measurement not specified). Xbox: 24 million units as of May 10, 2006 (Microsoft, via The Register; measurement not specified).

Figures can measure shipments, customer sales or estimates; these are not directly interchangeable. Between reports our model projects an estimate, not observed transactions. The changing digits show the model's output, not its accuracy. Its inputs and assumptions are corrected when new figures are available. Sources and method