Updated

Sega Master System vs Game Boy Advance sales

Our estimate puts the Game Boy Advance ahead by about 68.5 million units.

Sega Master System with controller

≈ 13,000,000

Latest available figureBaseline figure: 1998This is an approximate historical figure; later Brazilian licensed systems may not be included.

Console details
Game Boy Advance in purple

≈ 81,510,000

Latest available figureBaseline figure: March 31, 2010

Console details

The race from launch day

Cumulative units by months since each console's own launch. Figures between reports are modelled; where reports are years apart, the line is a rough approximation, not observed annual sales.

Side by side

Master SystemGame Boy Advance
Cumulative units (estimated)≈ 13,000,000≈ 81,510,000
After 9 years on sale–≈ 81.5M
ReleasedOctober 20, 1985March 21, 2001
Time on the market13y 2m9 years
Average per day≈ 3K≈ 25K
StatusDiscontinuedDiscontinued

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Frequently asked questions

Which sold more, the Sega Master System or the Game Boy Advance?

As of October 31, 2026, the Game Boy Advance leads our tracked comparison: about 81.5 million units against 13 million for the Sega Master System, a gap of 68.5 million. Figures may mix reported shipments, customer sales and estimates.

How many Sega Master System and Game Boy Advance consoles have been sold?

Sega Master System: source estimate: 13 million units as of 1998 (JavaGear research report; measurement not specified). Game Boy Advance: calculated from reported figures: 81.51 million units as of March 31, 2010 (Nintendo historical data, sales by fiscal year; measurement not specified).

Figures can measure shipments, customer sales or estimates; these are not directly interchangeable. Between reports our model projects an estimate, not observed transactions. The changing digits show the model's output, not its accuracy. Its inputs and assumptions are corrected when new figures are available. Sources and method